• Who We Are
• What We Do
• How We R.E.V.O
• Guiding Principles
• Executive Leadership
• Contact Us

• R.E.V.O Enterprise Consulting Division
• R.E.V.O Public and S.O Enterprise Division
• R.E.V.O Enterprise Investment Optimisation Division
• R.E.V.O Enterprise Human Capital Management Division

• Enterprise Strategy and Business Planning
• Enterprise Operational Excellence
• PMO Services
• Enterprise Human Capital Optimisation
• Enterprise Turnaround and Restructuring
• Enterprise Growth and Revenue Optimisation
• Private Equity Services
• Enterprise Financial Services
• Enterprise Technology Optimisation

Enterprise Growth and Revenue Optimisation

R.E.V.O Group Enterprise Growth and Revenue Optimisation focuses on producing immediate and significant increases in sales and dramatically improving sales effectiveness for corporations and private equity portfolio companies through intensive, hands-on work that impacts key sales levers.

R.E.V.O Group Enterprise Growth and Revenue Optimisation solution set includes the following:

Sales Effectiveness

Sales Effectiveness Assessment

Conduct live field-work with personnel to review sales processes including:

• Objective setting
• Customer targeting/acquisition
• Strategy formulation
• Product knowledge
• Selling skills (questioning/probing, presentation, closing)
• Follow-up
• Review customer pipeline and prioritised opportunities that can be closed
• Interview sales management and evaluate processes, tools, and procedures
• Review product offering and markets being served
• Identify and quantify selling and marketing opportunities that can make a positive and immediate impact

• Institutionalise customised selling processes
• Work with sales management to develop and roll out effective coaching and management strategies
• Ingrain new sales strategies through intensive in-field coaching, including utilisation of detailed reports to "zero in" on results and critical sales activities
• Develop customised tools (selling and sales management)
• Quantify sales results
• Define detailed action plans for implementation of new sales strategies and processes
• Launch and execute agreed upon strategies
• Support training through one-on-one coaching directly in the field

Customer and Channel Segmentation

Choices about channels can have a profound impact on the performance of an organisation. In the perennial quest for greater returns and increased efficiency, many organisations are taking a fresh look at their channel strategy. A channel strategy represents the set of decisions an organisation makes about how it will access and provide services to customers.

Although each organisation has its own unique situation and challenges, a few common principles apply for any organisation when developing a channel strategy:

• Start with the customer. Many organisations have not clearly identified their target customer segments and related objectives. R.E.V.O Group assists clients to identify 4-8 main customer segments and determine objectives for each segment. These need to be based on a sound understanding of customers and are important in guiding the choices about how much should be invested in accessing each customer segment.
• Think multi-channel. On-line usage is now well and truly main-stream, but developing an online capability is no longer enough. Forward looking organisations recognise the benefits that can be achieved when channels are working together in concert. Use of partners and intermediaries is also an important part of the multi-channel mix.
• Consider the full customer lifecycle. The most effective channel strategies take account of each stage of the customer lifecycle; acquisition, service and retention. The role of different channels at each stage needs to be recognised so choices about future investment are fully informed.

Marketing and Pricing Segmentation

Price segmentation (offering different prices to different market segments) increases overall revenues and profits, and it is particularly beneficial to industries that have high fixed cost structures. Obviously, price segmentation works better to the extent to which there are real customer need segments and to which you can effectively isolate those segments.

Branding and Communication

R.E.V.O Group assists clients with Branding and Communication strategies. Each approach we utilise with clients is a bespoke development based on their specific needs, alignment to other marketing initiatives, and use of third party expertise.

Customer Relationship Management (CRM)

Managing Customer Relationships

One of the key challenges in CRM is understanding the lifetime value of the customer. Clients need to drive the necessary trade-offs between what the customer values and what value the customer delivers, and the appropriate customer experience delivered to each and every customer.

While on one level our client's challenge is simply to maintain existing customers while acquiring new ones, underneath lies a slew of difficult questions. Just who are your customers?

Are they just people who buy from you or are they your intermediaries such as dealers or agents? Do you understand your customers' value? What do they need? And, what is the most efficient channel to address their need-a sales person, a website, a contact centre or all of them?

R.E.V.O Group helps companies answer these questions to manage the crucial exchange of value between the business and its customers. We are able to assist clients with specific needs such as Customer Channel strategy, Contact Centre solutions, Marketing solutions as well as the tools and technologies required to implement CRM solutions. We can use our CRM strategy as a starting point for large-scale transformations, reconciling technological constraints and customer expectations with strategic business demand.

Back To Top